Sampled from 5 of Geelong Advertiser: Local News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0454B4 accent
#111111 text
The Geelong Advertiser app brings you the stories that define Geelong and the Surf Coast - from the CBD and suburbs to the Bellarine Peninsula, Golden Plains and the wider region. From award-winning local journalism to unparalleled sport, health and education coverage, the Addy delivers the stories that matter most to help you stay ahead. With our fearless reporting and trusted local perspectives, we are proud to tell the incredible stories from your neighborhood, across the country and around the world. Follow local news that matters to you: council and development decisions, transport and roads, business, crime and courts, housing and cost-of-living pressures. Keep up with what’s happening on and off the field with coverage of the Cats, local footy, netball, cricket and community sport, plus lifestyle, events and real estate across Greater Geelong. FOR GEELONG ADVERTISER SUBSCRIBER…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Geelong Advertiser: Local News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Geelong Advertiser: Local News runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0454B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.