Sampled from 5 of Herald Sun: Victoria News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0454B4 accent
#111111 text
Stay ahead of Melbourne and Victoria with the Herald Sun app. Every day, our reporters are in the suburbs, courtrooms, schools and on the sidelines, bringing you the stories that actually affect your life. From the MCG to Spring Street, from your mortgage to your morning commute - if it matters to Victorians, we're on it. Wake up to what's happening in your neighbourhood. Follow live coverage of state politics, crime and courts, transport and tolls, schools and education, health, housing and the cost-of-living pressures hitting Victorian households. And for sport fans, enjoy unrivalled AFL and SuperCoach news and analysis, plus racing, cricket, basketball, F1, US sports, NRL and grassroots local sport - all in one place. For sport fans, enjoy unrivalled AFL and SuperCoach news and analysis, plus racing, cricket, basketball, F1, US sports, NRL and grassroots local sport - all in one pla…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Herald Sun: Victoria News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Herald Sun: Victoria News runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0454B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.