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About this app
Wave goodbye to queuing and pay with the new Esso App - a speedy and secure way to pay for your fuel from the comfort of your car. Here is what you need to know about the app: • Pay for fuel at participating Esso branded stations using Apple Pay, PayPal or your credit or debit card for quick and secure payment • Collect Nectar points on your app transactions (without the need to carry your Nectar card) • See your Nectar points balance & get exclusive Esso offers • Remember to link your Nectar card in the Esso App to be eligible for Nectar points & offers. • We suggest setting up the Esso App at home before you arrive at the site so you’re all ready to go! • The app will ask you to select the maximum amount you’d like to fuel. This value will be reserved in your account until your bank can see how much you’ve actually fuelled. • All your digital receipts stored in one convenient locat…
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What you can learn from Esso: Pay for fuel, get points
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Esso: Pay for fuel, get points's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
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