Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Ole & Steen's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#4C747C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the Ole & Steen app - created for lovers of Danish pastries, fresh coffee and decadent cakes. Collect points and earn custom rewards for every purchase you make, easily pay in store and online with your app, and get access to special perks. Earn Points & Rewards • Receive a free Cinnamon Social Slice when you download the app • Collect points with every purchase and redeem for free coffee, freshly baked breads, cakes, pastries and more • Get early access to our seasonal menus and new merchandise Pay in Store • Link your debit/credit cards or ApplePay to your profile to easily pay at any of our stores • Collect bonus points when you pay with your app in stores Click & Collect • Skip the line with Click & Collect ordering • Select and pay for your items directly in the app, choose your pick-up date and time, and we will have order packed and ready for your arrival Download…
App details
What you can learn from Ole & Steen
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Ole & Steen's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ole & Steen runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C747C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.