Sampled from 6 of Sunday Times E-Edition's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F40404 accent
#111111 text
The Sunday Times is South Africa's biggest Sunday newspaper, distributed all over the country. This app allows Sunday Times subscribers to read the Sunday Times (exact digital replica of the printed newspaper). It is an easy and convenient way to stay up to date. First published on February 4 1906, the Sunday Times is known for its in-depth and authoritative investigative journalism. It covers all major national and international news and publishes influential columnists, analysis, lifestyle content, sport and entertainment. For even more up-to-date reporting, visit our TimesLIVE.co.za website, which includes the SundayTimes.co.za website. Sunday Times single copy for only R29.99
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Sunday Times E-Edition's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sunday Times E-Edition runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.