Screenshot style breakdown
Sampled from 6 of Unimed Serra Gaúcha's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047C44 bg
#278E5E
#6CD4AC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Com o aplicativo Unimed Serra Gaúcha você tem acesso a diversos serviços da Unimed, de maneira fácil, rápida e de onde você estiver. Você pode consultar o guia médico, acompanhar a autorização de seus exames e procedimentos, acessar os resultados de exames do laboratório e CDI Unimed, pagar seus boletos, atualizar seus dados, entre outras diversas funcionalidades. Isto tudo direto do seu smartphone, onde você estiver e sempre que precisar. Aplicativo Unimed Serra Gaúcha. Para você que é conectado. Inclusive com a sua saúde.
App details
What you can learn from Unimed Serra Gaúcha
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Unimed Serra Gaúcha's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Unimed Serra Gaúcha runs a dark set with one background colour (#047C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CD4AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.