Sampled from 6 of Agenda Fácil - Prefeitura SP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C5C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
O Agenda Fácil é um aplicativo lançado pela Prefeitura de São Paulo e tem como objetivo de facilitar a vida do munícipe. Com ele você pode: • Atualizar seus dados de contato; • Visualizar os resultados dos exames realizados nos laboratórios municipais; • Realizar agendamentos na sua unidade básica de saúde (UBS); • Verificar pedidos em fila de espera e se agendar; • Fazer a confirmação de pré-agendamentos de consultas e exames especializados; • Cancelar ou remarcar agendamentos; • Visualizar os resultados dos exames realizados nos laboratórios da rede municipal. Para se cadastrar no Agenda Fácil, é necessário retirar na UBS de referência o código autorizador, que será utilizado apenas para o primeiro acesso. Com esse código são validadas as informações do usuário, evitando fraudes. Confira os detalhes sobre o funcionamento do Agenda Fácil na página: http://www.prefeitura.sp.gov.br/ci…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Agenda Fácil - Prefeitura SP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Agenda Fácil - Prefeitura SP runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C5C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.