Screenshot style breakdown
Sampled from 6 of TOwaste – City of Toronto's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C649C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The official City of Toronto TOwaste app provides you with access to your collection schedule, the Waste Wizard sorting tool and drop-off depot and donation locations right from your phone or tablet. Key features of the app include: - Waste Wizard: the City's quick and easy search tool with information on how to properly sort over 2,000 items - Collection schedules and the ability to set reminders and opt in for alerts about service changes. Never miss your garbage or recycling day again! - Drop-off depots or donation centre locations. The TOwaste app will help you figure out what waste items go where, what bins to put out on which day and where you can donate items or dispose of other items such as household hazardous waste.
App details
What you can learn from TOwaste – City of Toronto
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are TOwaste – City of Toronto's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TOwaste – City of Toronto runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C649C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.