Sampled from 6 of AIVI - Previously 6thStreet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4DCBC bg
#D6C1A5
#7C1C34 accent
#111111 text
Your favorite 6thStreet has become AIVI, marking the next step in your shopping journey. Powered by Apparel Group, AIVI brings together more than 200,000 styles from leading global brands, including Tommy Hilfiger, Charles & Keith, ALDO, Steve Madden, Skechers, Birkenstock, Levi’s, GUESS, LC Waikiki, Boohoo, and more. Shop 100% authentic products directly from brand stores, with Price Assurance and delivery in 60 minutes across the UAE and 90 minutes in other GCC countries. Club Apparel is now Club AIVI and is available within the AIVI app, bringing shopping and rewards together in one place. Members can shop, earn, and redeem points through the app and at more than 2,600 participating stores across the GCC, while enjoying enhanced tier-based benefits, birthday rewards, dining privileges, exclusive offers, and more. Why Download the AIVI App? Shop, earn, and redeem Club AIVI points Tr…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are AIVI - Previously 6thStreet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AIVI - Previously 6thStreet runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4DCBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C1C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.