Sampled from 5 of WPA Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0454BC bg
#276BC5
#DC1C5C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6 words on average (longest 9).
Designed specifically for the convenience of WPA and Protocol customers, WPA Health provides 24/7, secure access to their private medical policies. We believe that our policies should be easy to understand and easy to use wherever you are which is why WPA Health is designed with customers in mind. Features include: • Information about benefits remaining • Simple access to all plan literature • Quick read and reply access to secure messages • Conveniently update personal information such as address and bank details • Tracking claims. With a not-for-profit heritage of over 115 years, WPA has an enviable reputation for service excellence leveraging technology to help our customers get access to the very best healthcare. WPA Protocol Plc, a wholly owned subsidiary, specialises in bespoke healthcare solutions for large companies through the likes of a Corporate Healthcare Trust. U…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are WPA Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WPA Health runs a dark set with one background colour (#0454BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC1C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.