Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Swedbank plånbok's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#247C84 accent
#111111 text
Screenshots
Icon palette
About this app
Välkommen till Swedbank plånbok! Swedbank plånbok iOS använder du för att identifiera dig med Mobilt BankID när du ansluter ett kort från Swedbank till Apple Pay. För att kunna använda Swedbank plånbok behöver du ha ett Mobilt BankID och ett Mastercard kort från Swedbank. Appen kan tas bort om du inte vill ansluta fler kort. Anslut ditt kort till Apple Pay. Denna app används när du ansluter ditt kort till Apple Pay och identifierar dig med Mobilt BankID. När du har anslutit ditt kort så kan du betala med Apple Pay via din Apple Wallet. Läs mer om Swedbank plånbok på swedbank.se/swedbank-planbok. Behöver du hjälp? Välkommen att ringa oss på 0771-97 75 12 (öppet dygnet runt alla dagar). Information om behandling av personuppgifter Ditt användande av appen innebär att Swedbank behandlar dina personuppgifter. På swedbank.se finns information om hur vi hanterar personuppgifter.
App details
What you can learn from Swedbank plånbok
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Swedbank plånbok's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Swedbank plånbok runs a light set with one background colour (#ECFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #247C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.