Sampled from 6 of Bits Credit Card and More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DCB484 accent
#111111 text
Bits offers credit cards and credit information services to consumers in the UK. The basic idea is that you get a Bits subscription, and that opens up access to a whole host of member benefits. The only fee you ever pay is the monthly Bits subscription that you choose. The full list of Bits services that open up to you once you have a Bits subscription include: - Bits Store Card, you can shop in the Bits store (in app), where we offer a curated selection of electronics, and other consumer goods, available for purchase - Bits Credit Card, which lets you shop anywhere that Mastercard is accepted, with 0% APR and 0 late fees, and a foreign exchange rate that is the same as what you see on the Mastercard website. Apple Pay supported! - Bits School of Credit, which has dozens of educational videos on credit. These are not financial advice, and are general/non specific videos that you d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Bits Credit Card and More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bits Credit Card and More runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCB484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.