Sampled from 4 of Very Local: News & Weather's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04141C bg
#27343B
#348494 accent
#FFFFFF text
Watch Local News, Weather, Politics and Live programming. Keep connected within your community with topics that matter to you. Free Install. No credit card required. No in-App purchases. • Watch live programs 24/7 (available in select cities) • Timely investigative stories and consumer news • Automatic video playback • News on demand • Latest weather forecasts Download Very Local to watch local news and video in these cities: Albuquerque (KOAT), Baltimore (WBAL-TV), Birmingham (WVTM), Boston (WCVB), Burlington/Plattsburgh (WPTZ), Cincinnati (WLWT), Des Moines (KCCI), Fort Smith / Fayetteville (KHBS/KHOG), Greenville (WYFF), Jackson (WAPT), Kansas City (KMBC), Lancaster (WGAL), Louisville (WLKY), Manchester (WMUR), Milwaukee (WISN), Monterey (KSBW), New Orleans (WDSU), Oklahoma City (KOCO), Omaha (KETV), Orlando (WESH), Pittsburgh (WTAE), Portland (WMTW), Sacramento (KCRA), Savannah (W…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Very Local: News & Weather's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Very Local: News & Weather runs a dark set with one background colour (#04141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #348494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.