Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of NS&I's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C54 bg
#49496B
#FCAC0C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
We’re the nation’s savings bank and the home of Premium Bonds. NS&I has been supporting UK savers for over 160 years, and we’re the only savings provider backed by HM Treasury. That means your money is 100% secure, no matter how much you have saved with us. View your NS&I accounts, all in one place - You can see the accounts you manage, plus any you manage for someone else, such as a child. Check your transactions - Your transaction history, including any pending payments, are all available in the app. View your Premium Bonds prize history - Check to see if you’ve won a prize in the monthly Premium Bonds prize draw. Find details to add money to your accounts - You’ll find all the info you need to make a bank transfer or set up a standing order to your accounts. Getting started - You’ll need an NS&I account, such as Premium Bonds or a Direct Saver, and be registered for our online an…
App details
What you can learn from NS&I
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are NS&I's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NS&I runs a dark set with one background colour (#2C2C54) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.