Sampled from 6 of Clay: Logo over Story for IG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECDC bg
#D6CFC1
#745444 accent
#111111 text
Become an Instagram influencer with striking visuals for your stories with just a few taps. Combine your unique eye for style with Clay's gorgeous design templates and watch your social media or business take off! STUNNING, READY-TO-POST TEMPLATES • Over 200 unique templates for you to use • Dozens of fresh fonts to make your story stand out • Tell your story just how you imagined it • Categories: Story / Highlight / Logo / Post / Wallpaper / Quote / Business EASY FOR EVERYONE • Spend less time learning graphic design tools and more time creating • Add your photos, change colors, add text: make something amazing! • No account required. Download the app and start creating right away • Save your creations to your Photo library and share on social media CREATE YOUR BRAND • Create attractive marketing posts. No need to hire a graphic designer! • Impress your audience and enhance your sto…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Clay: Logo over Story for IG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Clay: Logo over Story for IG runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #745444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.