Screenshot style breakdown
Sampled from 6 of Novella: Novel and Fiction's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24141C bg
#42343B
#DCA484 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Don't miss these wonderful stories everyone is obsessed with. ----Unique Features---- ● Select ANY GENRE you like: romance, heroic stories, rebirth, magic, Eastern fantasy, wuxia, horror, love, fan fiction, science fiction, and excellent original stories... Download the app to find more! ● Stories are updated daily! Never get bored with new addictive plots and extraordinary worlds! ● Log in every day to get FREE coupons and read for free! ● Meet people who also like novels, comment on your favorite novels, and share your reading experience! ●Enjoy legal translation copies of worldwide popular novels: Marrying Her Was Easy, Losing Her Was Hell', 'That Prince Is A Girl: The Vicious King's Captive Slave Mate.', 'Marrying A Secret Zillionaire: Happy Ever After', 'Heartbreak Billionaire: He Should Never Have Let Go'. By using Novella, you agree to our Terms of Use and Community Policies…
App details
What you can learn from Novella: Novel and Fiction
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Novella: Novel and Fiction's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Novella: Novel and Fiction runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #24141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.