Sampled from 6 of Mary Brown’s Chicken's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E46414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The Mary Brown’s app is a convenient way to skip the line and order ahead. Rewards are built right in, so you’ll collect points and start earning free food with every purchase. Easy Payment Save time and earn Rewards when you pay with the Mary Brown’s app. You can also use the app to pay in-store. Order ahead Customize and place your order, pick up from a nearby store without waiting in line. Add favourite meals for quick ordering. Rewards Track your points and redeem for free food of your choosing. Receive custom offers as a Mary Brown’s member. Manage gift cards Check your Mary Brown’s Card balance; add money, view past purchases and transfer balances between cards. Find a location See stores near you; get directions, hours, and view store amenities before you make the trip. Promotions Be the first to hear about current and upcoming offers and new menu additions.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Mary Brown’s Chicken's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mary Brown’s Chicken runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E46414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.