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About this app
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world! Imagine yourself browsing our feed and experiencing it live all at the same time. Sounds exciting? Keep reading! Our app also comes handy when you’re already inside one of our stores. Let’s say you can’t find your size or would like to know if an item is available in more sizes and colors? Scan the price tag — our SCAN & FIND feature will let you know! Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screenshots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock. Save the items you love the most in your own list of favorites — just tap th…
App details
What you can learn from H&M - Thailand and Indonesia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are H&M - Thailand and Indonesia's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
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