Sampled from 6 of The Information: Tech News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#34343C bg
#505057
#F42C54 accent
#FFFFFF text
Before it's everywhere, it's in The Information. The Information is the most trusted source for original tech news and business reporting — read first thing every morning by the founders, CEOs, venture capital investors, and operators who move the industry. We break the stories the rest of the internet spends the next 24 hours catching up to. If you care about getting the news first and trusting the source, this is your app. While other outlets aggregate and republish, our reporters develop original scoops you won't find anywhere else: deep investigations into Big Tech, profiles of the founders building the next generation of companies, and rigorous analysis of the deals, fundings, and power shifts shaping technology and business. WHAT WE COVER - AI news — Anthropic, Google, Microsoft, xAI, and the LLM and AI agents race - Semiconductor and AI data center news — Nvidia, chips, and th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are The Information: Tech News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Information: Tech News runs a dark set with one background colour (#34343C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F42C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.