Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Answear - online fashion shop's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4A47C accent
#111111 text
Screenshots
Icon palette
About this app
ANSWEAR Enter the world of premium fashion at your fingertips. With the Answear app, shopping becomes an exciting experience – inspiring, fast and convenient. New arrivals every day, exclusive promotions and access to your favorite brands in one app – for her, for him, for kids – from streetwear to luxury collections. STAY UP TO DATE Receive notifications about new arrivals, promotions and limited collections before they hit the shops. FASHION THAT INSPIRES Discover ready-made outfits and mix them in just a few clicks. See products not only in perfect photos, but also in motion, thanks to video previews. Use the BUY THE LOOK feature with just one click. Browse products from selected premium brands: jackets, coats, shoes, dresses, trousers, blouses, handbags, backpacks, wallets, as well as designer products from the HOME section - for your home and as gifts. At Answear, we dispatch…
App details
What you can learn from Answear - online fashion shop
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Answear - online fashion shop's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Answear - online fashion shop runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D4A47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.