Sampled from 6 of Zorg en Zekerheid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0454AC bg
#276BB7
#6C8CB4 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 7 words on average (longest 9).
Vernieuwd: de Zorg en Zekerheid app U declareert rekeningen van uw zorgverlener makkelijk met deze app. Waar en wanneer u maar wilt. Na het indienen kunt u de status van uw declaratie bekijken en volgen én vindt u ingediende declaraties makkelijk terug in een overzicht. Hoe werkt het? 1. Open de app. 2. Log veilig in met DigiD. 3. Voeg een rekening toe. Maak een foto of kies uit uw bestaande foto’s en PDF-bestanden. U kunt ook meteen vanuit uw e-mail een PDF-bestand versturen. 4. Verstuur de rekening. 5. Bekijk en volg uw ingediende declaratie. 6. U ontvangt de vergoeding meestal binnen 5 werkdagen op uw bankrekening.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Zorg en Zekerheid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zorg en Zekerheid runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0454AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C8CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.