Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of AXA Doctor At Hand's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#146474 bg
#347987
#FC0C24 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
AXA Doctor at Hand is a 24/7 service, available wherever and whenever you need it. From a choice of appointments with GP’s or Advanced Clinical Practitioner for advice, prescriptions, tests or eligible referrals, AXA Doctor at Hand takes care of things seamlessly. Anytime appointments With AXA Doctor at Hand, appointments are available 24 hours a day, seven days a week, 365 days a year. You can see GP’s and Advanced Clinical Practitioner by video or phone. Advanced Clinical Practitioner appointments are available from 8am – 10pm* There’s no need to fit in with fixed opening hours or be left hanging on the phone to make an appointment or to get the support you need. Hand-picked network of healthcare professionals Appointments are with qualified doctors and advanced clinical practitioner; experienced healthcare professionals handpicked by Doctor Care Anywhere. You can even choos…
App details
What you can learn from AXA Doctor At Hand
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are AXA Doctor At Hand's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AXA Doctor At Hand runs a dark set with one background colour (#146474) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.