Screenshot style breakdown
Sampled from 5 of Zou !'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049CDC accent
#111111 text
- #1REGION SUD L'application pour tous vos déplacements
- #3Recherchez votre ITINERAIRE
- #5REGION ACHETEZ ET VALIDEZ vos tickets à l'unité
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 6 words on average (longest 8).
Screenshots
Icon palette
About this app
Votre application M'Ticket évolue et devient l'Appli ZOU ! Afin de vous apporter une meilleure expérience de voyage, votre nouvelle application vous permet de : - Rechercher un itinéraire, - Consulter les horaires des bus Zou ! y compris en temps réel, - Recevoir des alertes info-trafic, - Trouver les points d'intérêts à proximité, - Acheter vos tickets à l'unité (carnet et abonnement non disponible) Le tout dans une seule et même Appli ! + simple, + pratique, votre application ZOU ! deviendra votre nouveau compagnon de voyage ! A bientôt sur nos lignes.
App details
What you can learn from Zou !
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Zou !'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zou ! runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #049CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.