Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Mediclinic Baby's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4494D4 accent
#111111 text
Screenshots
Icon palette
About this app
Many questions, one app. The Mediclinic Baby App is everything a mom needs before, during and after her pregnancy. From comprehensive information on mother and baby, to features that help track your progress during each stage of your pregnancy and baby's first year, Mediclinic Baby will be with you every step of the way. Enjoy the app, with peace of mind that your details are being stored in our cloud under safe encryption. FEATURES: WEEKLY UPDATES provide detailed information on both mother and baby as the pregnancy progresses. OVULATION CALCULATOR for users that are in the planning and conception phase. TO DO LIST allows you to schedule appointments and mark down important events for that particular week of your pregnancy or postnatal journey. CLINICALLY APPROVED RESOURCES such as Your Hospital Stay Guide, Baby's First Year Booklet, What to Pack for Hospital Guide and many more. BUMPI…
App details
What you can learn from Mediclinic Baby
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Mediclinic Baby's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mediclinic Baby runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.