Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pet Circle: Shop pet supplies's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04D4E4 bg
#03BAC8
#04444C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Pet Circle is Australia's largest online pet shop. We're focused on bettering the lives of pets and pet parents alike! We're here to make shopping for pet supplies as easy and convenient as possible. We're committed to providing awesome customer service, fast shipping, and personalised advice from Pet Circle's online vet team. Search from our large range of pet supplies online including food, toys, treats, accessories, cat litter, dog beds as well as flea and worming treatments. Brands we supply include Hills, Royal Canin, Wellness, Breeders Choice, Optimum, Fancy Feast, Nexgard Spectra, Kong, Greenies, and many more Features: Create a new Pet Circle account or log in with your existing Pet Circle Account Track the status of your delivery, from placing your order to your door View your previous orders to easily reorder your pet supplies again View and add items to your wishlist Ed…
App details
What you can learn from Pet Circle: Shop pet supplies
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Pet Circle: Shop pet supplies's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pet Circle: Shop pet supplies runs a light set where the background shifts from screenshot to screenshot (first shot #04D4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.