Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Macadam, The Step Counter.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCACD4 bg
#DD97BA
#E4E46C accent
#111111 text
Screenshots
Icon palette
About this app
Discover Macadam, the revolutionary application that turns physical activity into real money. Whether you're taking a leisurely stroll or in the middle of a running workout, every step you take is converted into pounds. Macadam is compatible with connected watches and uses your phone's step counter via Apple Health to track every step you take, every calorie you burn and every metre you walk. Looking for extra motivation to reach your fitness or weight loss goals? Then you've found it. With Macadam, you're not just active, you're rewarded. Every step earns you 'coins', our virtual currency, which you can convert into real money and spend with our partners or transfer directly to your bank account. Put on your trainers, synchronise your connected watch and get started - every step counts, every step pays. Fight the sedentary lifestyle with Macadam. By encouraging and rewarding physi…
App details
What you can learn from Macadam, The Step Counter.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Macadam, The Step Counter.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Macadam, The Step Counter. runs a light set where the background shifts from screenshot to screenshot (first shot #FCACD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4E46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.