Sampled from 6 of Moneywalk Step Counter&Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#9CD4FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
[Step Counter, get rewards for walking] Walk for your health and receive points for motivation. Every step you take helps you earn rewards. With the MoneyWalk step counter, you can earn 200 points simply by walking an effortless 5,000 steps, which takes only around 10 minutes. [Advantages of MoneyWalk] ※ Earn rewards just by walking You can earn 1 point for every 100 steps up to 5,000 steps. In addition, you can earn bonus points by walking up to 10,000 steps, with extra rewards for every additional 1,000 steps. The total points you earn can be exchanged for your favourite gift cards. What’s surprising is that MoneyWalk is not just about earning rewards. ※ You can also earn points by playing games MoneyWalk offers several fun games. You can play rock-paper-scissors, scratch cards, or take care of a virtual plant. Each time you succeed, you earn points. Enjoy playing games while…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Moneywalk Step Counter&Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moneywalk Step Counter&Rewards runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CD4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.