Sampled from 3 of Carry1st Shop - Vouchers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2474D4 accent
#111111 text
Tired of complicated top-ups and long queues for bill payments? Welcome to Carry1st Shop. Get all your gift cards, lifestyle vouchers, and utility bills sorted in seconds. To make your experience seamless, we offer a wide range of locally relevant and international payment methods. Pay securely with options you know and trust, right from your device. Carry1st Shop serves customers in Nigeria, Egypt, South Africa, Kenya, Ghana, Morocco, Cameroon, Côte d'Ivoire, Rwanda, Senegal, Tanzania, Tunisia, Uganda, Saudi Arabia, United Arab Emirates, Bahrain, Jordan, Kuwait, Oman, Qatar and more.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Carry1st Shop - Vouchers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Carry1st Shop - Vouchers runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2474D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.