Screenshot style breakdown
Sampled from 6 of epocrates: Drug Info & Pill ID's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14243C bg
#344257
#0494B4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Make safer, faster clinical decisions – anywhere you practice. epocrates is the trusted clinical reference app for U.S. physicians (MDs/DOs), nurse practitioners (NPs), physician associates (PAs), pharmacists, and medical students – helping you confidently prescribe, stay up to date, calculate dosages, and save time. Top tools for busy clinicians: • Comprehensive Drug Reference – 6,000+ Rx and OTC monographs for brand and generic drugs, including adult and pediatric dosing, contraindications, black box warnings, and pharmacology. • Drug Interaction Checker – Quickly identify interactions among up to 30 medications at once to ensure safer prescribing and reduce medication errors. • Pill Identifier – Instantly identify pills using imprint, shape, color, or image – one of the most trusted pill finder tools for clinicians. • Lab Reference Values – Access normal …
App details
What you can learn from epocrates: Drug Info & Pill ID
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are epocrates: Drug Info & Pill ID's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: epocrates: Drug Info & Pill ID runs a dark set with one background colour (#14243C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0494B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.