Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Abercrombie & Fitch's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C7484 bg
#728795
#9C6C44 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Welcome to the Abercrombie & Fitch app! Shop new arrivals for men, women and kids. Plus, we'll keep you up to date on ways to wear the latest trending styles. WHAT'S INCLUDED: EARN REWARDS Earn points for everything you buy. PERSONALIZED SHOPPING Product recommendations we think you’ll love based on your unique style. MEMBER EXCLUSIVES Early access to drops and app only promotions. SAVE AND SHARE Save products to your list and share with friends and family. IN-STORE FEATURES Discover what’s new at your local store. SCAN AND SHOP Instant price checks, reviews and more. HOW TO STYLE IT We’ll show you our favorite ways to wear. OTHER PERKS - Buy online and pick up in store - Purchase using Apple Pay (US, UK, EU, and Canada ONLY) (**Earn Rewards, Personalized Shopping, In Store Features, Member Exclusives and How to Style It are limited to US, UK and Europe ONLY)
App details
What you can learn from Abercrombie & Fitch
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Abercrombie & Fitch's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Abercrombie & Fitch runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C7484) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C6C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.