Screenshot style breakdown
Sampled from 6 of nib's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC3C24 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Download the nib App to manage your cover or if you’re new to nib, sign up for a free nib membership. Unlock everyday health and wellbeing support, discounts and more. For members with health insurance, you can: • Make a claim and check its status • Check your Extras to see how much you’ve got left to claim • Search our healthcare networks to get the best value from your cover • Manage your cover and update personal details For members with travel insurance, you can: • Update your personal details • View and download your policy documents • Submit your travel insurance claims online Plus, those with a health insurance policy or a free nib membership can: • Unlock access to nib Rewards and save with offers from major brands • Book tele-health or get a medical certificate • Get treatments delivered to your door • Try our online health check and skin check for personalised insights •…
App details
What you can learn from nib
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are nib's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: nib runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC3C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.