Sampled from 6 of ABC iview: TV & Movies's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24D4CC bg
#1FBAB3
#3C8C84 accent
#111111 text
Experience the best of Australian entertainment and ad-free on ABC iview. Say goodbye to ads and enjoy over 5000+ hours of uninterrupted TV, movies, kids’ shows and more. Easy to use. Simply download the app, create an account, and start streaming. Perks and features: - On-demand ad-free streaming - Explore new drama series, movies, kids' shows, documentaries and more - Plan your perfect movie night with your personal watchlist - Never miss a moment and rewind live programs with 'Stream From Start' - Catch the full story with closed captions and audio descriptions - Create your own profiles to personalise experiences for the whole family - Stream the latest TV and live news in one place - Catch much-loved titles such as Fisk, Gruen and Bluey - Stream ABC's flagship programs such as Four Corners, Foreign Correspondent and Australian Story Discover an extensive range of content span…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are ABC iview: TV & Movies's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ABC iview: TV & Movies runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #24D4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C8C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.