Screenshot style breakdown
Sampled from 4 of Bob Shop – formerly bidorbuy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C045C bg
#3B2772
#54447C accent
#FFFFFF text
Screenshots
Icon palette
About this app
The best of Bob Shop in the palm of your hand. The free Bob Shop app brings South Africa’s safe and simple online marketplace to your iPhone or iPad. SHOP SMART Make sure you don't miss out on the best deals, flash auctions, crazy auctions, specials, sales and promotions. All at your fingertips on the Bob Shop app. THE NEEDLE IN THE HAYSTACK DILEMMA We have tons of products. Millions. So our search has to be top-notch. We can safely put it out there that our search is good - really, really good. It's fast and accurate. Don't believe us? Please try it out and send us your feedback. We'd love to hear what you think. CAN YOU SAY…”WIDEST RANGE?” From collectibles to tech to fashion to cars! We pride ourselves on having not just a vast amount of products, but also a diverse product range. It's all down to our thousands of sellers selling thousands of products, to thousands upon thousa…
App details
What you can learn from Bob Shop – formerly bidorbuy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Bob Shop – formerly bidorbuy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bob Shop – formerly bidorbuy runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C045C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #54447C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.