Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of TunnelBear: Secure VPN & Wifi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#7CAC4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
TunnelBear is a simple VPN app that helps you browse the Internet privately and securely. TunnelBear changes your IP and protects your browsing data from online threats, letting you access your favourite websites and apps worldwide. Join over 45 million TunnelBear users who worry less about browsing on public WiFi, online tracking or blocked websites. TunnelBear is an incredibly simple app that can help you: • Change your perceived IP address to help keep your identity private • Reduce the ability of websites, advertisers and ISPs to track your browsing • Encrypt and secure your browsing traffic on public and private Wi-Fi networks • Get around blocked websites and network censorship • Connect to a lightning-fast private network with access to more than 48 countries Learn more about our features and the benefits of using TunnelBear today: https://www.tunnelbear.com/features HOW TUNN…
App details
What you can learn from TunnelBear: Secure VPN & Wifi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are TunnelBear: Secure VPN & Wifi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TunnelBear: Secure VPN & Wifi runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7CAC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.