Sampled from 5 of ShopMy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#847C7C bg
#958E8E
#5C3C24 accent
#FFFFFF text
For Shoppers Discover and shop through the eyes of tastemakers you trust. The ShopMy app connects you to a world of curated products all recommended by your Circles — the creators, editors, and experts whose taste you already love. Use Wishlists and Mobile Snapshop to save products from anywhere. Filter by brand or category to find what you love, and keep your favorite finds beautifully organized. For Creators The ShopMy App amplifies every way you earn. Access millions of commissionable products, create links in seconds, chat with brands and much more. With every link, your influence compounds — creating a seamless connection between your taste and the shoppers who share it.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ShopMy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ShopMy runs a dark set where the background shifts from screenshot to screenshot (first shot #847C7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.