Sampled from 6 of Lancet Mobile 2.0's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C3454 accent
#111111 text
An application that assists doctors with the delivery and viewing of laboratory results from their mobile devices. The application is easy to download, intuitive and clearly laid out Features - Patient-centric electronic results - Easy enrolment and registration - Secure pin entry to unlock application - Automatic updating of patient data - Result caching for offline availability - Sorting of patient lists alphabetically and chronologically - Easy search facility - Cumulative patient view - Cumulative test view - Sharing of reports - Printing of reports - Graphical result data
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Lancet Mobile 2.0's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lancet Mobile 2.0 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.