Sampled from 4 of Gretess Beauty Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCC4D4 bg
#DDACBA
#FCA47C accent
#111111 text
The Gretess Shop App is designed to provide a seamless and efficient shopping experience with its innovative Easy Checkout feature. This app allows customers to effortlessly browse, select, and purchase items with just a few taps. The Easy Checkout process integrates a streamlined interface, saving time by reducing the number of steps required to complete a transaction. Key features of the Easy Checkout include: One-Tap Purchases: Quick and secure one-tap payment options using saved payment methods. Smart Cart Management: Automatically applies available discounts and suggests complementary products, ensuring the best value for customers. Order Tracking and Notifications: Real-time updates on order status, from confirmation to delivery, enhancing transparency and convenience. Secure Payment Gateway: Uses advanced encryption and multiple payment options, including credit/debit cards, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Gretess Beauty Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gretess Beauty Care runs a light set with one background colour (#FCC4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCA47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.