Sampled from 6 of AAFP Audio's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04344C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Now instead of forgoing time that can be used to see patients or conduct research, family physicians and related professionals can stay informed by listening to the latest research in their field with AAFP Audio. Working with Modio Information Group, AAFP Audio provides word-for-word, human-narrations of high-impact articles from the American Academy of Family Physicians that you can listen to during multitasking activities such as commuting or exercising. FEATURES: -Listen to word-for-word HUMAN narrations -Automatically update to the most recent releases and access content by source -Select the content you want to listen to with the same article-specific topic selectivity you enjoy with the text version -Download content for offline listening -Share the audio files with colleagues and others -Create customized playlists for hands-free listening -Access the text versi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are AAFP Audio's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AAFP Audio runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.