Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The HCF Thank You app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#542C54 bg
#6B496B
#94548C accent
#FFFFFF text
Screenshots
Icon palette
About this app
The HCF Thank You app makes it easy for eligible HCF members to browse personalised offers and discounts, earn rewards and track your savings. From big brands to your local favourites, unlock more value every day from the partners you love. Key features: • Save on everyday purchases or earn HCF dollars. • Rewards just for you, based on what you love. • Redeem an HCF Digital Prepaid Mastercard to spend on even more brands. • Reduce your health cover premiums using the HCF dollars you earn. • Watch your savings grow. Download to swipe and save today with the HCF Thank You app.
App details
What you can learn from The HCF Thank You app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are The HCF Thank You app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The HCF Thank You app runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #542C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94548C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.