Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Chaotic UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECFC bg
#C8CFDD
#FC1C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Chaotic is a UK competition platform creating life-changing wins for everyday people. We’ve paid out over £47 million to players across the UK. Real wins, real people, real impact. We are also passionate about the Special Educational Needs and Disabilities (SEND) community. Giving back 5% of our profits to support SEND families, through charitable donations, philanthropic efforts, partnerships and sponsoring organisations with shared missions. Every game includes a free entry route. No barriers. Just a fair chance to take part. Our games vary from prize only games, to some with instant prizes, including cash. And every paid ticket (including postal entries) puts you into the main draw for another chance to win. We’re based in Redhill, Surrey, with a team of 30+ people across the UK, building something we genuinely care about. Our community is at the heart of it all. Over 200,000 r…
App details
What you can learn from Chaotic UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Chaotic UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Chaotic UK runs a light set with one background colour (#E4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC1C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.