Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of UpToDate Expert AI's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D42C3C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
UpToDate Expert AI is the AI-powered companion to the UpToDate clinical decision support platform. Ask questions the way clinicians think and receive fast, evidence-based answers grounded in trusted UpToDate content. Explore differential diagnoses, accelerate clinical decision-making, and earn CME while you learn, right from your mobile device. Designed to support real-world clinical workflows with speed, transparency, and trusted medical guidance. Access to the app requires an UpToDate subscription with Expert AI enabled. To gain access, speak to your enterprise account lead or purchase a personal subscription via the app or on the UpToDate website. This app is designed for use by medical professionals. If you are not a medical professional, please consult a qualified healthcare provider before making any medical decisions.
App details
What you can learn from UpToDate Expert AI
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are UpToDate Expert AI's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UpToDate Expert AI runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D42C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.