Sampled from 3 of Opla.co's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#7C7C4C accent
#111111 text
Opla, c'est la seconde main en toute confiance. Achetez et vendez mode, chaussures, sacs, articles enfant, maison et bien plus, auprès de milliers de vendeurs partout en Europe. ACHETEZ AU MEILLEUR PRIX • Un feed personnalisé qui apprend vos goûts : vos marques, vos tailles, votre style • Des milliers d'articles à petits prix, des pépites vintage aux grandes marques • Recherchez par catégorie, marque, taille, prix ou état VENDEZ EN 3 PHOTOS • Publiez votre annonce en moins d'une minute • Zéro commission : vous touchez 100 % de chaque vente • Boostez vos annonces pour vendre plus vite EN TOUTE CONFIANCE • Paiement protégé : votre argent est sécurisé jusqu'à la réception • Remboursement si votre commande n'arrive pas • Profils vérifiés par pièce d'identité, avis entre membres LIVRAISON SIMPLE • Envoi en point relais ou à domicile, suivi directement dans l'app • Étiquette d'envoi génér…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Opla.co's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Opla.co runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C7C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.