Sampled from 6 of PERIOD. Menstruatiekalender's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#EC0434 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 5.4 words on average (longest 9).
Jouw cyclus, jouw data. Geen verkoop, geen verborgen trackers, geen advertenties. Weet je nog dat vrouwen in 2022 werd aangeraden hun cyclusapp te verwijderen? Dat gebeurde omdat sommige apps in deze categorie gebruikersdata deelden terwijl ze beloofden dat niet te doen. De grootste trof een schikking met de Amerikaanse toezichthouder over het delen van cyclusdata met een groot socialemediaplatform. Wij vonden dat een matige uitkomst. Dus bouwden we PERIOD. WAT ZIT ERIN Menstruatie- en cyclustracking. Voorspellingen van je eisprong en vruchtbare dagen. Symptomen loggen voor energie, slaap, huid, libido, pijn, stemming en meer. Basale lichaamstemperatuur en ovulatietesten bijhouden. Een widget op je beginscherm met je cyclus in één oogopslag. Uitleg bij elke fase van je cyclus. AI-vragen die weten wat er in jouw data staat. Rustig ontworpen, zonder dark patterns. PERIOD. baby, VOOR …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are PERIOD. Menstruatiekalender's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PERIOD. Menstruatiekalender runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC0434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.