Sampled from 5 of Novo TOP - App de Transporte's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#2CBCC4 accent
#111111 text
Bora mais longe? Bora de novo App TOP! O App TOP evoluiu pra deixar sua rotina no transporte mais simples. Agora você resolve tudo em poucos toques, com uma experiência mais rápida, organizada e com total segurança. E pode ficar tranquilo: tudo o que você já fazia continua aqui, só que melhor. Com o Novo TOP, você pode: Comprar bilhetes QR Code para embarcar no metrô e nos trens da CPTM Usar bilhetes QR Code mesmo de forma offline Solicitar seu Cartão TOP Recarregar créditos para usar nos trilhos e ônibus intermunicipais Acompanhar seu saldo e consultar extratos em tempo real Tudo direto pelo celular. Sem filas, sem papel, sem complicação. Transporte mais simples pra acompanhar o seu ritmo. Esse é o Novo TOP.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Novo TOP - App de Transporte's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Novo TOP - App de Transporte runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CBCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.