Screenshot style breakdown
Sampled from 5 of iHealth - Daily Heart Rate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE4E4 bg
#DDC8C8
#CC947C accent
#111111 text
Screenshots
Icon palette
About this app
iHealth – Your Heart Rate & Daily Wellness Companion Understand your heart health and build healthier daily habits with iHealth. Measure your heart rate in seconds, track HRV and stress trends, record blood pressure, blood sugar, and blood oxygen, and keep all your wellness records organized in one place. HEART RATE & WELLNESS MONITORING - Heart Rate Measurement Measure your heart rate anytime using your phone's camera and flashlight. View your BPM history and monitor changes over time, and better understand your daily heart rhythm. - HRV, Stress & Energy Analysis Gain deeper insights into your heart rhythm through HRV analysis, stress assessment, and energy trends. HEALTH RECORDS - Blood Pressure Log Record your daily blood pressure readings manually, monitor long-term trends, and better understand changes over time. - Blood Sugar Log Keep track of your blood sugar records, …
App details
What you can learn from iHealth - Daily Heart Rate
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are iHealth - Daily Heart Rate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iHealth - Daily Heart Rate runs a light set with one background colour (#FCE4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC947C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.