Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Chipotle México's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#AC2414 accent
#111111 text
Screenshots
Icon palette
About this app
Como un pequeño Chipotle que vive en su teléfono, nuestra aplicación le permite ordenar comida deliciosa y real para recoger o entregar. • Pruebe deliciosos elementos del menú que solo puede obtener en la aplicación o en línea. • Obtén tus favoritos más rápido con comidas guardadas y pedidos recientes. • Vuélvete loco con personalizaciones ilimitadas 'extra' 'light' y 'on-the-side'. • ¿Bajo saldo de la tarjeta de regalo? Dividir el pago con otra tarjeta. • Pague a su manera con Google Pay. • Vea su impacto en la sustentabilidad con las métricas de Real Foodprint. • Inicia una orden de grupo para invitar a tu escuadrón a la diversión. • Guarde las ubicaciones de Chipotle a las que va y las direcciones de entrega de alimentos.
App details
What you can learn from Chipotle México
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Chipotle México's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Chipotle México runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC2414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.