Screenshot style breakdown
Sampled from 6 of Prettier: Point. Shoot. Pretty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4494D4 accent
#111111 text
Screenshots
Icon palette
About this app
이왕이면 다홍치마 — 어차피 찍을 사진, 인생사진으로 남겨요. 찍는 순간부터 다시 꺼내 보는 순간까지, Prettier는 필름 카메라의 감성과 시네마 필름의 색감을 사진은 물론 라이브 포토와 동영상까지 — 일상의 모든 순간에 입혀 줍니다. ■ 15가지 시그니처 룩 어떤 순간이든, 그 순간을 위해 만든 룩이 있어요. • 인물 — 주인공 모드: 피부는 화사하게, 배경은 차분하게. 오늘의 주인공은 나 • 음식 — 냠냠 모드: 따뜻한 색감으로 한층 더 먹음직스럽게 • 흐린 날 — 흐림 탈출: 잿빛 하늘 아래에서도 화사한 한 장 • 역광 — 역광 구조대: 그늘에 묻힌 얼굴을 환하게 살려내요 • 야경 — 야경 덕후: 밤거리의 불빛은 또렷하게, 탁한 어둠은 깨끗하게 • 하늘 — 하늘멍: 파란 하늘은 더 깊게, 구름 결은 더 선명하게 • 여행 — 트로피컬: 바다와 휴양지의 색을 한껏 생생하게 • 추억 — 빛바랜 필름 · VHS 90s: 오래된 필름과 캠코더, 그 시절 그 느낌 그대로 • 시네마틱 — 시네마 필름 · 할리우드 색감 · 영화 한 장면: 평범한 일상도 영화의 한 장면처럼 • 필름 감성 …
App details
What you can learn from Prettier: Point. Shoot. Pretty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Prettier: Point. Shoot. Pretty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Prettier: Point. Shoot. Pretty runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.