Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Esti: Baby Tracker & Diary's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4E4FC bg
#D6C8DD
#947CCC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Your baby grows so fast, and the days blur into one. Esti helps you keep every little thing — from night feeds to first milestones — and see your baby's own rhythm behind it all. Log everything in seconds: • Feeding — breastfeeding, bottle, solids and pumping, with a timer at hand • Sleep, diapers, walks and baths • Health — temperature, medicine, illness, vaccinations and doctor visits • Growth — weight, height and head circumference • Moods, milestones and photos to remember Understand, don't just track: • Your baby's daily rhythm of sleep and feeding at a glance • Sleep, feeding and diaper trends over a week, a month or three • Growth on WHO percentile charts, with a full measurement history • Reminders to feed on time, give medicine and never miss a check-up • A one-page summary for a doctor's visit — growth, sleep and feeding, with what changed When the first spoon comes: • A li…
App details
What you can learn from Esti: Baby Tracker & Diary
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Esti: Baby Tracker & Diary's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Esti: Baby Tracker & Diary runs a light set with one background colour (#F4E4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #947CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.