Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of FunnelHound: App Sales & ASO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4641C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
One app in your portfolio is quietly paying for the rest of them. Do you know which one? And do you know which one is closest to joining it? Most of us judge an app by downloads. Downloads are not money. An app with 40,000 impressions and almost no purchases is not a failed app, it is a fixable one, and the fix is usually a single screen. App Store Connect has all of it and shows you none of it. FunnelHound does. It takes your App Store Connect data and turns each app into one clear funnel: Impressions, Product Page Views, Installs, Purchases. Every step shows its conversion rate, so the step that leaks stops hiding. Built for indie developers who ship a portfolio, do their own ASO and marketing, and have about ten minutes a day left over for analytics. SEE WHICH APP DESERVES YOUR NEXT MONTH Compare every app you own side by side, on traffic and on sales. Heavy traffic and no purcha…
App details
What you can learn from FunnelHound: App Sales & ASO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are FunnelHound: App Sales & ASO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FunnelHound: App Sales & ASO runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4641C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.