Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyAviva - Insurance & finance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC04 bg
#DDC103
#1C1C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
MyAviva is the simple way to view and manage your Aviva insurance, savings and investment policies in one place, whenever and wherever you want. If you’ve already set up an Aviva account online, just enter your username and password in the app to log in. The app supports facial recognition and fingerprint login, so you can access your account even more quickly and easily, and there's the option to activate 2-Step Verification to add another layer of security to our customer accounts. If you are new to Aviva you can easily register a new account, and if you forget your login details it’s easy to retrieve and reset them to make sure you keep your personal information safe and secure. Once you’re set up, depending on the products you have in your account you’ll be able to: - Get all the important details of your Aviva pension - View insurance cover and renewal dates - Access policy d…
App details
What you can learn from MyAviva - Insurance & finance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MyAviva - Insurance & finance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyAviva - Insurance & finance runs a light set where the background shifts from screenshot to screenshot (first shot #FCDC04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C1C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.